The best in the world

  • Home
  • Technics
  • Finance
  • Ratings
  • Cars
  • Movie
  • People
  • Home
    • Technics
    • Finance
    • Ratings
    • Cars
    • Movie
    • People

Home Ratings

Rating of the most expensive brands in the world in 2016

Share
Pin
Tweet
Send
Share
Send

Forbes Magazine has released an annual review of the most expensive global brands in 2016. What makes one brand more expensive than another? According to David Rybstin, a professor of marketing and branding at the Wharton School of Pennsylvania, the point is consumer perception. If customers are willing to pay a higher price for products of a particular brand or prefer their products, this increases the value of the brand.

Here are the top 10 most expensive brand names in the world, top ranking.

10. General Electric

It is estimated at 36.7 billion dollars.

One of the most expensive and oldest brands on the list. It was founded on April 15, 1892 - 124 years ago. Now General Electric has interests in many industries: oil and gas, healthcare, aviation, transport, energy management, software development, financial services, wind turbines, electric motors, weapons, household appliances, machinery and pharmaceuticals.

9. McDonald’s

It costs 39.1 billion dollars.

The only global food franchise. Representative offices are located in almost all major cities of the world. McDonald’s in every way attracts children with the help of children's menus and toys, special playgrounds, small bonuses, as they understand that children will bring their parents to the poppy.

8. Disney

Brand value - 39.5 billion dollars.

Surely you at least once watched a movie of this company, or played toys made by it or visited Disneyland. Disney - these are wonderful childhood memories that I want to pass on to the next generation.

7. IBM

It is estimated at 41.4 billion dollars.

One of the most recognized companies in the technology sector. Its full name is International Business Machines Corporation. Currently, IBM is engaged in computer software, hardware, IT services and IT consulting.

6. Toyota

Brand price - 42.1 billion dollars.

As of February 2016, it is the 13th largest company in the world. In addition to cars, Toyota is engaged in banking, leasing and financing. She is also the first company to produce more than ten million of the most coveted cars annually.

5. Facebook

Cost - 52.6 billion dollars.

Demonstrates a staggering increase in the value of the brand name (44%). The average user spends 50 minutes a day watching Facebook. This is more time than the average person spends on reading (19 minutes), physical exercises or playing sports (17 minutes), and communication (4 minutes) combined.

4. Coca-Cola

Brand price - 58.5 billion dollars.

Coca-Cola, a headache treatment, was created by pharmacist John Pemberton in 1865. Aza Griggs Candler later bought the rights to it and introduced Coca-Cola (already as a soft drink) to the world on May 8, 1886. Until now, the formula of this drink is kept secret.

3. Microsoft

Brand Value - $ 75.2 Billion

Microsoft has been able to increase its prestige in the eyes of customers thanks to many new products, including Windows 10, Surface Pro 4 and Surface Book. The technology giant has invested heavily in its cloud services, which are quickly becoming its largest “provider of money,” and has expanded its retail strategy by opening a flagship store in New York in 2015.

2. Google

It is estimated at 82.5 billion dollars.

This year, brand value jumped 26%. Internet users are still much more likely to use the Google search engine than Bing or other alternatives. You could say that the term “Google” has become synonymous with web search.

1. Apple

Cost - 154.1 billion dollars.

Forbes began ranking the world's most expensive brands in 2010, and Apple has so far led it six times in a row. Despite the decline in its revenues (for the first time in 13 years) due to a decrease in sales of top iPhone smartphones, iMac computers and products from the iPad line, the company will not have to go from bread to cola for a long time.

Share
Pin
Tweet
Send
Share
Send

Watch the video: Top 10 most expensive cars in the world 2016 (June 2025).

Similar Articles

Top 10 Interesting Hurricane Facts
Ratings

Top 10 Interesting Hurricane Facts

2020
Top 10 smartest animals in the world
Nature

Top 10 smartest animals in the world

2020
Best Honor 2020 smartphones - new
Technics

Best Honor 2020 smartphones - new

2020

Leave Your Comment

Recommended

The most dangerous cities in the world, the 10 most criminal

The most dangerous cities in the world, the 10 most criminal

2020
The best horror movies of 2019

The best horror movies of 2019

2020
AT tire rating, best tires for SUVs and dirt

AT tire rating, best tires for SUVs and dirt

2020
Top 8 major consumer misconceptions

Top 8 major consumer misconceptions

2020

Popular Categories

  • Technology Reviews and Tests
  • Movie
  • Technics
  • Coronavirus
  • Articles
  • Sport
  • Information and News
  • Tourism
  • Games
  • Medicine

Recent

The 10 best camcorder manufacturers in 2019

Where to go to the sea without a visa in 2019: 10 countries

Top 7 most disgusting perfume ingredients

10 coldest cities in the world

Best hookahs, rating of hookah producers

The most expensive vodka in the world

Actual

10 best feeder rods, 2018 ranking
Ratings

10 best feeder rods, 2018 ranking

2020

Without a good fishing rod, fishing is unlikely to be successful. To keep your catch always good, we present you the best feeder rods. The 2018 rating includes 10 different brands of rods, sorted by value for money. Other fishing series ratings: Carp fishing rods ...

Jokowi supporters try to prevent anti-Jokowi activist from entering Batam

The best car engines of 2018

2020
Jokowi supporters try to prevent anti-Jokowi activist from entering Batam

The most democratic countries in the world

2020
Jokowi supporters try to prevent anti-Jokowi activist from entering Batam

Top 6 myths about the merits of glued beams

2020
Jokowi supporters try to prevent anti-Jokowi activist from entering Batam

The countries with the highest taxes in the world, 2019 table

2020

The best in the world

The best in the world.

Recent

  • The richest athletes in the world 2018, Forbes rating
  • Crime rate in the world, ranking 2019
  • The highest mountains of Russia

Popular Categories

  • Tourism
  • Movie
  • Technics

© 2025 https://efuc.org

  • Games
  • Articles
  • Cities and countries
  • Medicine
  • Technics
  • Food and drink
  • Books
  • Tourism
  • Technology Reviews and Tests
  • Nature

© 2025 https://efuc.org